Margie’s Active Wear was a boutique clothing store which had been in business for ten years. And any store which has been in business is probably doing a few things right. Of course, the other side of that coin is that any store which has been in business for ten years is probably set in its ways to a certain extent. It may be running on autopilot. The only problem with running on autopilot is that it may be difficult to react to the unexpected. If unforeseen problems come up, there may be no one at the controls to take over and keep things on a steady course.
And that’s exactly what happened at Margie’s. The turmoil in the economy revealed some weaknesses in the controls. Because things had been steady for so long, there hadn’t been much attention paid to marketing. And so regular customers became irregular customers, and … Read the rest
Starting your own private label clothing company is not as difficult as you may think. I assure you that the founding members of Volcom, Paul Frank, Hurley and Von Dutch, are not mad geniuses of fashion. You can duplicate their rise to brand stardom provided that you have the following:
1. A decent logo
2. Creative concepts and graphics – Design Talent
3. A unique, blank apparel supplier
4. A decent screen printer
5. A Line Sheet to show potential buyers
6. Sales and promotional talent.
Which do you think is most important? Its obviously design talent you say? Are you Joking? You must be joking. Have you stepped out of the house recently? Have you seen Von Dutch clothing? Crayon weilding Chimpanzes produce better designs. Furthermore, I imagine the monkeys are more sanitary, but I digress.
#6 is clearly the most important element. You can create an entire line … Read the rest
It seems like everywhere you look, whether on tv, magazines, or the internet, the women portrayed are very thin. But these models aren’t the norm. Instead of trying to fight nature, you should embrace your gorgeous and voluptuous figure! In actuality, the average size today for women is 14, although the market is behind in catering to this larger size range.
Larger women who are interested in fashion are often flustered by boutique clothing shops where racks often end at size 12. Plus size clothing shops are gaining in popularity. They make it easy for curvy women to find clothes that both look great and are comfortable. Many stores have similar outfits, if not the very same ones, that are carried in regular stores. In addition, they often have original designs that are exclusive to plus-size shops.
Department stores often have a section for larger women as well. Look for … Read the rest