Margie’s Active Wear was a boutique clothing store which had been in business for ten years. And any store which has been in business is probably doing a few things right. Of course, the other side of that coin is that any store which has been in business for ten years is probably set in its ways to a certain extent. It may be running on autopilot. The only problem with running on autopilot is that it may be difficult to react to the unexpected. If unforeseen problems come up, there may be no one at the controls to take over and keep things on a steady course.
And that’s exactly what happened at Margie’s. The turmoil in the economy revealed some weaknesses in the controls. Because things had been steady for so long, there hadn’t been much attention paid to marketing. And so regular customers became irregular customers, and … Read the rest
Starting your own private label clothing company is not as difficult as you may think. I assure you that the founding members of Volcom, Paul Frank, Hurley and Von Dutch, are not mad geniuses of fashion. You can duplicate their rise to brand stardom provided that you have the following:
1. A decent logo
2. Creative concepts and graphics – Design Talent
3. A unique, blank apparel supplier
4. A decent screen printer
5. A Line Sheet to show potential buyers
6. Sales and promotional talent.
Which do you think is most important? Its obviously design talent you say? Are you Joking? You must be joking. Have you stepped out of the house recently? Have you seen Von Dutch clothing? Crayon weilding Chimpanzes produce better designs. Furthermore, I imagine the monkeys are more sanitary, but I digress.
#6 is clearly the most important element. You can create an entire line … Read the rest
It seems like everywhere you look, whether on tv, magazines, or the internet, the women portrayed are very thin. But these models aren’t the norm. Instead of trying to fight nature, you should embrace your gorgeous and voluptuous figure! In actuality, the average size today for women is 14, although the market is behind in catering to this larger size range.
Larger women who are interested in fashion are often flustered by boutique clothing shops where racks often end at size 12. Plus size clothing shops are gaining in popularity. They make it easy for curvy women to find clothes that both look great and are comfortable. Many stores have similar outfits, if not the very same ones, that are carried in regular stores. In addition, they often have original designs that are exclusive to plus-size shops.
Department stores often have a section for larger women as well. Look for … Read the rest
If you have made the affirmative decision in regard to starting a clothing business, you need to keep in mind the five steps that you will want to take in order to succeed in regard to starting a clothing boutique in this day and age. By following these steps, you will be on your way to staring a clothing boutique business that will bring you success and profits not only today but on into the future.
The first step that you must take when it comes to opening any type of business, including when it comes to starting a clothing boutique, is to develop a comprehensive business plan. Just as you cannot travel from one point to another without a road map you cannot embark on successfully starting a clothing boutique without having your own road map in the form of a complete and thorough business plan. In … Read the rest
Organic baby clothing is the safe alternative many parents prefer, in order to welcome their babies in a healthy world. Organic baby clothing is basically clothing made out of organic cotton. This fabric did not undergo major chemical nor synthetic changes. The entire process is quite aggressive, leaving a high percentage of chemicals on the fabric, possibly damaging the sensitive skin of the babies. This issue determined parents to look for much safer solutions, as to protect their babies from the eventual risks. Considering the ascending trend of substituting synthetic products with organic items, baby cloth manufacturers initiated pretty late the organic lines, however, surprisingly, sales figures exceed their expectations. Many are very much aware of the risks involved in exposing newborns to toxic cotton. Medical tests show that newborns are prone to a wide spectrum of allergies, since their immunity is considerably affected by many toxic factors. Thus, their … Read the rest
When it comes to having stylish, one of-a-kind toddler clothes, it might seem that the only way to get these is by spending large amounts of money on designer items. However, by using techniques such as embellishment and appliqué, parents can create elaborate and unique toddler clothing which will rival any boutique clothing you can find.
The business of children products is one of the largest industries in the world, with thousands of companies providing various toys, clothing, bedding, educational products, etc for children. Often, manufacturing companies will draw from generic designers, and utilize large production runs of items. This is not all bad however as it tends to keep prices lower – a good thing in fact I hear you say! But it does result in many identical versions of toddler clothes being released to consumers. This limits choice somewhat and means that to get individuality you may have … Read the rest
The last time I brushed on the topic of the clothing stores idea of the dreaded numbers, clothes sizes. I know it’s a touchy subject but no matter how many people gloss over the facts, and try to give guise to the surface of reality, a sheen gloss with the likes of vanity sizing seems to be prominent. The more preferred style of sizing by most Boutique clothes stores. No one in the industry wants to commit and take the lead in the new revolution of turning upside down the present clothes Standardisation, which in a word is total Chaos. We are not alone in this mire. The USA, Spain, France and of course Europe are all suffering the changing room “torture- chamber”. Sizing guides of all European member states conflict Hence the high rate returns to retailers, for poor fitting clothes and the result is YOU the consumer disappointed, … Read the rest
Children’s fashions are not an easy task. There are trends emerging each season. The seasons are Spring and Fall-Holiday and the collections differ greatly. Fall and Holiday dresses usually are produced at the same time. Christmas dresses are a very popular item and so are Easter dresses. These two holiday seasons pretty much keep the children’s boutique clothing stores in business. There are lots of specialty occasions things also like christening, baby shower gifts and birthday outfits. This is the most difficult clientele and niche in its category. With competitive marketing strategies and a well aware buyer status, the manufacturers are proactive in their ability to create newer comfortable solutions in dresses.
There is a large demand for boys specialty clothing items. People complain and ask why children’s boutique stores don’t carry more boys clothing. Boys clothing is very hard to find. The reason for this is simply that boys … Read the rest
With a girl child, it is always a pleasure to make them get ready for functions and parties in gorgeous outfits. Any parent would be excited to dress up their little daughters with crochet hats and fairy wings. Any little girl would look adorable and attractive in a fashionable outfit. You could get fashion clothes for your child only from a girl boutique. There are a variety of little girl boutiques providing clothes for girl children of all ages starting from six months to fifteen years. But the key thing lies in choosing the right boutique which suits your child’s requirements. Girl boutique clothing is all about special and stylish costumes. If your child feels to wear special and rare dresses, which are not worn by anyone else, then with no doubt, take her to a girl boutique. There she could find all kinds of dress satisfying her requirements.
Many … Read the rest
When you run a boutique, your displays should always be seen as branding platforms for communicating your store image. Boutiques are heavily judged by consumers on their attention to detail. Shoppers are interested in boutiques because of their uniqueness and their themes. Make sure that your displays are not only functional and eye-catching, but that they also say something about you and how your boutique is special.
Branding your image is as important as what you carry. Your merchandise says a lot about you, but the presentation is just as important. Make sure that you don’t blend in with the competition. If there’s nothing unique about you, then there’s no reason to spend more money, go out of the way, or check out your new inventory. Keep customers interested by rearranging and creating new and exciting displays as often as possible.
Mannequins are very useful when it comes to creating … Read the rest