When you run a boutique, your displays should always be seen as branding platforms for communicating your store image. Boutiques are heavily judged by consumers on their attention to detail. Shoppers are interested in boutiques because of their uniqueness and their themes. Make sure that your displays are not only functional and eye-catching, but that they also say something about you and how your boutique is special.
Branding your image is as important as what you carry. Your merchandise says a lot about you, but the presentation is just as important. Make sure that you don’t blend in with the competition. If there’s nothing unique about you, then there’s no reason to spend more money, go out of the way, or check out your new inventory. Keep customers interested by rearranging and creating new and exciting displays as often as possible.
Mannequins are very useful when it comes to creating … Read the rest